Chill w/ Beverage

Beverage has prepared for you a sepia-tinted summertime soundtrack. So far they have released four demos to which you can waste your days away in a nostalgic haze. Three of Beverage’s angsty warm weather indie rock demos have homemade music videos with an 8mm film aesthetic, featuring the boys in effortless youthful splendor. The faux-vintage videos combine shots of the beach, downtown Charleston, and house shows with psychedelic refraction. The tunes are easy and breezy but the self-aware lyrics carry weight.

Alec Young is the man behind “Beverage.” He had planned to launch a new music project last fall but him and his friends were slow to take strides. Over Thanksgiving, Alec buckled down, funneled his creative juices into the turkey baster, and cranked out 3 songs in about two days.

Young started out just writing rhythm and vocals until around Christmas time when he got more gear (thanks Santa?) and started recording each part himself in his room. Self-admittedly not a producer, Beverage's demos are featured on “My Bedroom Records.”

Alec has teamed up with good friends to play with him as Beverage. Young is the primary songwriter, which enables him to express his artistic side. Matthew Allegrezza plays on drums, Weston Mize on guitar, and Brad Beckman on bass.

They all have music projects of their own, but their Beverage partnership is ideal - “we all can be passionate about each other's projects but have our own focus and it gives us more bands to play with and more motivation to play house shows.”

Alec describes Beverage’s reverb-y sound as a mixture of old alternative, psychedelic stuff à la Velvet Underground, and modern day alternative music, like Mac DeMarco and emerging artists from New Zealand and Australia.

Young goes on to say that Beverage's style “draws from going to school in a college town with a diverse, young crowd of people” and that it has a dual nature - it’s “just as good in the background as it is in the foreground.” As for their music videos; they whipped ‘em up, fulfilling concept ideas using apps on Alec's phone and home videos.

“Charleston is a cool place and I have so much to learn still. I like the people I’m working with here, which is not something you can get easily… Luckily, this place is pretty well rounded - there’s a lot of stuff going on here and a lot of people who have different tastes. There is a scene here and it’s growing.”

Beverage will play at JohnKing on June 3rd.

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